Low cut approach: Researchers found attractive men and women in adverts persuade us to buy. Draping a model seductively over the product on sale has long been a ploy beloved of advertisers. Researchers found seeing an attractive man or woman in an advert excites the areas of the brain free kittens cape cod make us buy on impulse, bypassing the sections which control rational thought.
Their study found that adverts using logical persuasion LP - simple, convincing facts - are less effective in making us spend than adverts using non-rational influence NI - feelgood, stimulating images.
A good-looking woman standing with her legs apart to advertise jeans was found to have a stronger influence on us than, for example, a car ad containing miles-per-gallon data. This is because NI bypasses the parts of our brain that charlotte hookup ideas logically and rationally.
Researchers from the University of California attached 24 adults to monitors that recorded brain activity during LP and NI adverts. The rate of activity in the emotional processing and decision-making parts of the brain was much lower during the NI than the LP adverts. An elmira ny dating advert showing a woman jumping over a fire hydrant with a smiling man behind her was likely to reduce our ability to make a considered choice on whether to buy the product.
Uninhibited: We are less likely to use the logical parts of our brain when confronted with images of attractive people, as in huge breast dating ad for diamond company De Beers.
He added: 'The finding reinforces the hypothesis that preferences for purchasing goods and services may be shaped by many factors, including advertisements presenting logical, persuasive information and those employing images or text that may modify lady want nsa quincy east quincy without requiring conscious recognition of a message.
He added: 'In response to non-rational sensory inputs, activity was lower in areas of the brain that help us inhibit responses to stimuli. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
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